The Truth Behind Running a Niche Blog
It’s both hopeful and depressing. Here’s why.
For the 16 months, I have been running a blog, news and information website for a niche topic.
Now that I have an entire calendar year behind me, I decided to review my progress. The results were both hopeful and depressing.
The topic is a third-tier professional soccer league in the United States, an area that is still relatively small, but growing. The lower leagues in general get scattered mainstream coverage in most markets, so the thought was to create an outlet that would cover all the teams in the league.
I’d heard plenty of supposed success stories of someone earning extra income or even a living from a niche blog. However, I’ve learned one important lesson here: you need a much larger, much more dedicated market than I have to get there.
First, the hopeful results from my niche blog.
In 2023, my website had 9,297 views from 4,681 visitors. Honestly, this was more than I expected when I started.
Three pages dominated the views, and all three were information pages, rather than blog posts. They contain useful information about the league that can be referenced all year, or at least…
